Strategy and Planning for Tourism and Hospitality: A Focus on the Middle East
by: B. El-Mourhabi and Dr. T. Knowles.
The book tackles the following topics:
- Tourist resorts and life cycle theories
- The influence of Marketing: mass vs. independent travel
- The role of tourism sectors Marketing communications
- Implications for sustainability
- Competitive analysis of resorts: a strategic perspective
- Institutional pressures and operational aspects of investment in tourism and hospitality Globalization within tourism and hospitality: strategic implications
- Globalization in tourism and hospitality: costs and benefits Tourism and hospitality in the Middle East: a focus on Lebanon.
Language(s): Arabic-French-English
ISBN: 9553418012
2001, Paperback, 290 pages, 17 x 24 cm
Humanities Series
Book Condition: New
Publisher: Notre Dame University, Lebanon
